CONTENT MARKETING
About Me
I am a content marketer, copywriter and marketing strategist who uses a data-driven approach to create compelling, original content that builds audiences and drives results. With an entrepreneurial mindset and intellectual curiosity, I’m an astute learner and adept strategy implementer. From scriptwriting to copywriting to longform blogs and whitepapers, I’m able to develop content across channels, including social media, video, audio, email and web.
My marketing passions are solutions, results and growth. I look forward to working together.
2020 TREND REPORT - Agency EA
Wrote copy and developed look & feel with design team.
In addition to a full top-of-funnel marketing campaign, we also created related original content for EventMarketer.com to drive new leads to our website, which contributed to 34% of our generated leads.
NETWORKING IN THE MOBILE AGE: HOW TO FOSTER B2B CONNECTIONS IN A DIGITAL WORLD
Blog post I wrote for Agency EA.
OUR DAD DANIELLE - WEBSITE - Website I designed, built and wrote copy.
ENHANCING ENGAGEMENT AT USER CONFERENCES - Agency EA
Blog post I wrote for Agency EA.
2018 TREND REPORT - Agency EA
Wrote copy and developed look & feel with design team. Previously the agency’s flagship content marketing piece, the annual trend report, lived as a PDF. I moved the piece to live digitally, so as to be able to boost SEO and track engagement. With this piece, we increased lead conversion by 225% YOY.
OUR DAD, DANIELLE - Video for the feature-length documentary I produced and assistant-edited, which one the John Steven Kellett Foundation grant in 2019.
INTUIT QUICKBOOKS CONNTECT RECAP
Event recap video I directed and produced for our client.
WEBINAR: TRENDS FOR 2018 - Agency EA
Webinar I conducted with my colleague. I built the deck and wrote a majority of the narration copy.